Standard Swedish standard · SS-ISO 20252:2019

Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements (ISO 20252:2019, IDT)

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Standard Swedish standard · SS-ISO 20252:2019

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Subjects

Services (01.040.03) Sociology, demography (03.020) Trade, commercial function, marketing (03.100.20)

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Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements (ISO 20252:2019, IDT)

Subjects

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