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Standard ISO standard · ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

Status: Valid

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Standard ISO standard · ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals
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Scope
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.


This document can be used in internal and external brand evaluation.

Subjects

Patents, intellectual property (03.140)

Buy this standard

Standard ISO standard · ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals
Subscribe on standards with our subscription service. When you use our service you can be assured the latest editions and easy access. Read more about SIS Subscriptions
Subscribe on standards - Read more Dölj
Price: 820 SEK
standard ikon pdf

PDF

Price: 820 SEK
standard ikon

Paper

Show more Show less

Product information

Language: English

Written by: ISO

International title:

Article no: STD-80032521

Edition: 1

Approved: 11/23/2021

No of pages: 12

Replaces: ISO 20671:2019