Standard Swedish standard · SS-ISO 10668:2010

Brand valuation - Requirements for monetary brand valuation (ISO 10668:2010, IDT)

Status: Valid

Scope
This International Standard specifies requirements for procedures and methods of monetary brand value measurement.

This International Standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Subjects

Patents, intellectual property


Product information

Language: English

Written by: SIS - Tjänster och personlig säkerhet

International title: Brand valuation - Requirements for monetary brand valuation (ISO 10668:2010, IDT)

Article no: STD-74878

Edition: 1

Approved: 8/23/2010

No of pages: 24

Related