This European Standard specifies requirements for transparent and non-misleading business-to consumer communication of characteristics of bio-based products by means of labelling and claims. It does not specify requirements for bio-based products. This European Standard is intended to be used as a tool to generate and transfer information to the consumer and/or as an input for product-specific standards and certification schemes. Business to business communication is covered by FprEN 16848. NOTE This standard is applicable to all claims which are based on or make reference to bio-based content (e.g. vegetable-based, plant-based).